PEMASARAN LANGSUNG DAN KOMUNIKASI INTERAKTIF

Abstract

The ultimate aim of most organizations is to build long-term relationships with their respective customers. Almost all promotional tool leading to a mass audience or viewers of media. Promotion or advertising can indeed increase the possibility of sales increase. Advertising is not able to provide a personalized approach to individual customers as well as creating a personal response. Besides advertising constrained by page size, paper type, font and even models or ad spots available and the ability of the designer ads. With the least diversity of products or services as well as intense price competition is necessary to approach the market directly to benefit in terms of financing, direct approach also prevents any intermediary who tida required. This above is the main reason direct marketing continues to be developed and is increasingly gaining a place in the last few years.